When Moses asked God for a name, the answer was not what anyone expected: “I Am That I Am.” In this talk, Joseph Murphy explores the inner meaning of those four words, words that most people have heard but few have truly considered. Murphy reveals that “I Am” is not just a name for God. It is a description of your own consciousness, the living power that you carry with you every moment of every day.
Murphy believed that understanding “I Am That I Am” is the single most important thing a person can do, because it changes your relationship to everything, your body, your circumstances, your sense of what is possible. When you say “I am,” you are not merely describing yourself. You are activating a creative force. Whatever you attach to those two words becomes an impression on the subconscious mind, which then works to bring it into being.
This talk is both a revelation and a warning: the power of “I Am” is always working, whether you use it consciously or not. The question is whether you are directing it or letting it run on autopilot.
In This Video
- Dr. Murphy explains the biblical phrase “I Am That I Am” as a statement about your own awareness
- He shows how every “I am” statement you make is a creative act
- The connection between identity, the subconscious mind, and life circumstances is explored
- Murphy offers practical guidance on choosing your “I am” statements deliberately
- He addresses common mistakes people make with self-definition and inner speech
Key Teachings
For Murphy, “I Am That I Am” means: I am pure awareness, and I become whatever I claim to be. This is not an ego statement. It is a recognition that your awareness (the part of you that knows it exists) is the same creative principle that scripture calls God. The burning bush was alive with the presence of I Am, and that same presence is alive in you right now.
“Whatever you attach to ‘I am,’ you become. Say ‘I am strong,’ and strength is impressed upon your subconscious. Say ‘I am defeated,’ and defeat is what you will experience. The law does not judge, it simply responds.”
– Joseph Murphy
Murphy makes a crucial distinction between knowing this intellectually and practicing it. Most people say “I am tired,” “I am broke,” “I am stuck” dozens of times a day without realizing they are giving marching orders to the subconscious. The subconscious is impersonal. It does not evaluate whether your statement is good for you. It simply accepts the impression and goes to work producing it in your experience.
The remedy is not to suppress negative feelings or pretend they do not exist. It is to become conscious of what you are claiming and to deliberately choose statements that reflect the life you want rather than the life you fear. This takes practice, but Murphy says the rewards are beyond measure.
Questions & Answers
What is the “I Am” that Murphy is talking about?
It is your awareness itself, the sense of being that exists before you add any label to it. Before you are a man or a woman, before you are rich or poor, before you are healthy or sick, there is simply the feeling of “I am.” Murphy says this pure awareness is identical with the God of scripture.
Does this mean I should never say anything negative about myself?
Murphy would say: notice what you are saying. You do not need to police every thought, but become aware of your habitual “I am” statements. When you catch yourself saying “I am hopeless,” pause and ask: is this what I want to impress on my subconscious? If not, gently replace it with a statement that reflects your desired state.
How is this different from affirmations?
Affirmations often stay at the surface and can feel hollow if the person does not believe them. Murphy’s method goes deeper. He teaches you to enter a relaxed state and feel the truth of the “I am” statement, so that it is accepted by the subconscious rather than just repeated by the conscious mind. The feeling is what makes the difference.
Can “I Am” really change my health or finances?
Murphy spent his career demonstrating that it can. He collected hundreds of accounts from people who changed their health, finances, and relationships by changing their habitual “I am” assumptions. The principle is that the subconscious governs the body and shapes outer circumstances. Change the impression, and the expression changes to match.
Practice
For the next three days, use your phone to track every “I am” statement you make, spoken aloud or thought silently. Do not judge them. Simply record them. At the end of three days, look at the list. You will see a portrait of the identity you have been building, whether you intended to or not. Then choose three “I am” statements that reflect the person you want to be, “I am confident,” “I am at peace,” “I am filled with energy.” Each morning and each night, sit quietly, close your eyes, and repeat these three statements slowly, letting each one sink in until you feel a shift in your body. This is the beginning of conscious identity, directing the I Am on purpose.
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